OUR STORY

Meet the Creator

Meet the brainchild of Precision Labs Bait Co, Ben Peterson. Ben has been a long time outdoorsman and fishermen. Through a degree in fine arts and conceptual thought, his nerdy artistic brain has always been boiling and when it comes to colors while fishing there are endless opportunities. The game within the game is what got Ben's brain boiling about what he can do to gain an edge on the water, not only amongst other anglers, but amongst the fish themselves. Sorting through the tackle box and sporting goods stores, looking for the most unique baits but not finding what he had pictured in his head, was always frustrating. The best way to make those thoughts reality, CREATE. Ben aims to create these visions, and improve upon ideas already created. If you can't find Ben on the water, he's either with his family, or in the lab working on newer, and better bait colors.